Thug is the New "N" Word: The Criminalization of Richard Sherman and Black Youth

by Joseph Mathews

Thug - a tough and violent man; a criminal

It wasn't five minutes after I posted my thoughts on Facebook that many of my white childhood Facebook friends went in one me about him. Their comments were so full of hate I had to rewind my TiVo to make sure that I had not missed something, like him shooting or stabbing another player. As I began reminiscing about what it was like to be black and playing sports while growing up in Oklahoma, this country’s most conservative and what many would argue one of the most racist states in America, my memories were haunting. I have seen more than my share of young black males killed, incarcerated, discriminated against, harassed and criminalized in the name of being a thug, including myself. And the comments being made on my page represented the larger narrative going on simultaneously around the country and the feeling of many people in very low and high places.

Man! Richard I wish you would have told them that you graduated 2nd in your class from a high school in Compton and went to Stanford where you graduated with a 3.9 GPA! I wish you would have told them you were working on your Masters Degree! I wish you would have told them that you were not a thug but a hero to your hood because despite the odds, you accomplished your dreams! This is what I was thinking they should have had him saying as I sat in front of my TV and watched the Beats by Dre Head Phones commercial that set the stage for what was about to transpire around the country. During the NFC championship game between the Seattle Seahawks and the San Francisco 49ers, as the reporter on the commercial said to him “what do you think of being known as a thug around the league?" I shook my head as he just put his head phones on, because I knew what was coming. NFL defensive back Richard Sherman’s character was about to be assassinated, he was about to become the latest victim of the dreaded New N-Word “Thug”.

The racist venom reached a fever pitch after he gave the post-game interview. I watched as negative comment after negative comment poured in - every last one of them questioning his character and calling him every name in the book, stopping just short of calling him the “N” word. But the foundation had already been laid. They could not get away with calling him a no good “N” but they could get away with calling him a no good “Thug” which was the word of choice being used to characterize him nationally. Unlike the painful racially charged N-Word, which carries much historical baggage, the usage of the “T” word is not publicly frowned upon at all nor is it politically incorrect and in many cases its often used as a means for justifying the mistreatment and criminalization of black youth.

This guilty by characterization and classification mindset has been at the center of many recent racial controversies that have resulted in those who committed acts of violence against unarmed black youth being free to walk away, because in death the victim’s character was put on trial, and in life they were all found guilty of being thugs, which in the court of public opinion is punishable by death. You see no one really cares about what happens to kids that are not fully viewed as human beings, who are guilty of something. But I think it would be an insult to the intelligence of those who now know Richard Sherman’s background and continue to call him a thug. Because I truly believe that they believe he is not a thug. They know exactly what they are saying and where their hearts truly are. They understand very well that people are treated like they are viewed, and that historically the practice of stripping away young black males humanity, through giving them names that automatically cast a shadow of guilt and suspicion over them makes them more susceptible to harassment and discriminatory practices. Now that the word thug has taken on a new meaning, white folks who now call black kids thugs and young men like Richard Sherman thugs are really saying we don’t care how smart and educated you are, how much money you make, or how great you are at doing something we love, we still hate you and you're still a “N". We'll just change the word to thug.

The indiscriminate labeling of black males as thugs has created an atmosphere of disdain and insensitivity and has made them targets of crime with very slim chances that they will get justice, compassion and least of all protection under the law. In the name of neutralizing so-called thugs, police have been allowed to shoot and kill unarmed black men like Oscar Grant and trigger happy citizens have been allowed to get away with with murdering unarmed children like Trayvon Martin.

The reality is that most people who subscribe to this white supremacist ideology don't believe that Richard Sherman is a thug, but they do want him to be guilty of something because that would reinforce the negative raciest stereotypes of young black males that they hold onto to feel better about themselves. Richard Sherman is not guilty of being a thug. He is guilty of being something much more dangerous. He's guilty of making certain white people uncomfortable. He is young, black, rich, educated, and cocky, feels he is the best, and is the best at what he does. But worst of all he is not afraid to let the world know. That is why in many ways Richard Sherman simultaneously represents the American dream and the American nightmare. He has the bravado, drive, and leadership abilities that are often touted as quintessentially American BUT one of America's greatest fears is for one of its black athlete's (i.e. Mohamed Ali, Jim Brown, Paul Robeson ) to use their influence and platform to speak out against injustice and inequality. Richard Sherman has the potential to be that athlete. If they neutralize him with the "T" word before he recognizes his true potential then their fears will be put to rest - for now. So be careful not to think too much of yourself or you might be the next “N” Word, I mean thug.